When looking to partner with an influencer, you need to consider a variety of factors, including: the target audience they are reaching, their level of engagement and post frequency, and creative direction and style that could be compatible with your brand. Additionally, it's important to assess whether the influencer is dedicated to promoting ethical behavior across their social media platforms.
Some key questions to ask yourself when considering an influencer include:
Who is the target audience for this influencer's posts?
How engaged are they with their followers on social media?
What kind of content does this influencer typically share?
Are their posts creative and stylish, in line with your brand's tone and style?
Plus, it's important to make sure that the influencer is a good fit for your brand by assessing their level of engagement and posting frequency.
Furthermore, keep in mind that some influencers may require payment for their services. This can be determined during the inquiry process by asking specific questions about the benefits of working with this influencer and what their typical rates are. A word of caution: be sure to ask for a bio and a sample post before agreeing to work with an influencer. This will help you understand their style better and ensure your posts align with their own content.
Nonetheless, it is always helpful to have a conversation and get an idea of their creative vision for your brand before sealing the deal. Otherwise, you could wind up with a post that doesn't reflect your brand's voice or style.
Therefore, it's always best to get a feel for the influencer and have a conversation before making any commitments.