There are a number of account-based marketing trends that have gained prominence over the past few years. Some of these include the growth of artificial intelligence (AI) and machine learning, the increasing use of chatbots, and the rise in influencer marketing.
Each of these trends has its own unique benefits and challenges, so it's important to familiarize yourself with them before you start implementing them into your campaigns. A couple of the most important trends in account-based marketing are AI and machine learning.
They allow businesses to automate many of the tasks that used to be carried out manually, such as email marketing, lead generation, and customer research. Overall, this makes campaigns more efficient and effective and reduces the need for human help.
However, AI and machine learning have their own set of risks as well: if not correctly implemented or used, they could cause damage to your business's reputation or data security. It's important to do your due diligence when considering whether or not these trends are right for your business. Chatbots are another prominent trend in account-based marketing.
They're software programs that can interact with customers through chat platforms like Facebook Messenger, WhatsApp, and Kik. This lets businesses automate their interactions with customers and cut down on the time it takes to handle transactions.
Chatbots have several advantages over traditional forms of customer service: they're faster, more efficient, and easier to use than phone lines or email inboxes. But they do cost a bit more money to start up than some other ways to market your business.
Lastly, influencer marketing is a trend that's been growing in popularity for some time now. It involves working with influential people (such as celebrities, bloggers, and social media experts) to promote your brand or product.
The main advantage of influencer marketing is that it can reach a large audience quickly—typically within hours rather than days or weeks. However, this approach has several disadvantages as well. First, it can be expensive to hire an influencer, often costing thousands of dollars per campaign instead of the smaller fees you might pay for traditional advertising campaigns.
Secondly, you need to carefully select the right influencers; if the wrong person is featured, it could damage your brand's reputation rather than help it.
Last but not least, influencer marketing can be a polarizing trend; some people may view the endorsement as biased and unscientific. As with all trends, it’s important to do your due diligence before investing in any of these methodologies.