There are a number of popular experiential marketing trends that businesses can use to drive engagement and improve their customer experience. Some of the most popular trends include:
AR/VR: Augmented reality ( AR ) and virtual reality ( VR ) technologies are becoming more common, and businesses can use them to create new experiences for their customers. For example, McDonald's is using VR technology to let customers order food from inside a Burger King restaurant.
Immersive content: Creating immersive content allows brands to take users on unique journeys that they wouldn't be able to experience any other way. This type of content can be used in advertising, product launches, or even in customer service interactions.
Gamification: Enhancing user behavior through game mechanics is another trend that's seeing increasing popularity among marketers. People are more likely to do certain things or interact with your brand if they don't want to lose points or rewards.
Popular examples of this kind of gaming include Spotify's "Forza Horizon 4" campaign and Marriott's "Marriott Rewards Millionairemaker" contest.
These are just a few examples; there are a lot more ways for businesses to give their customers interesting experiences.
Furthermore, businesses can also use customer analytics to identify and address any issues that may be causing negative customer experiences. Then, you can use this information to make a plan for fixing these problems so that customers keep having good experiences with your brand.
What's more, businesses can also use sentiment analysis to see how customers feel about your brand and the experiences they're having. By understanding how people are reacting to your brand, you can quickly address any issues that may be causing negative feelings and improve customer engagement overall.