First impressions last. The things or events that capture our thoughts are always worth another look.
I was sent a link recently to a video that was effective in the way it presented the idea of going above and beyond for client in ways that were simple, but unanticipated. I left the video motivated and wanting to discover new ways to make my own businesses much better.
While I was influenced by the video and would voluntarily send anyone to the site, I likewise found this video to be a video marketing technique for a series of motivating books and inspirational downloads.
The video was a marketing tool. It was emotive, tough and powerful, however it was also created to BE the selling tool for the associated items. Testimonial after testimonial situated after the watching of the video showed this series was an exceptional resource and empowered workers to find task fulfillment in serving clients well.
I believe the reason I was so taken with the method was that it was significantly different from most video marketing methods.
Most of the times the video presented is a sales tool informing you why the offered items are simply what you require. The videos will supply the testimonials and little bits of information that leave you with partial answers to thought provoking questions.
These are key elements in video marketing and they work, but the novel technique to giving you a total and motivational video download was unforeseen.
Here's why I think this technique works. The emotive video does not actively offer a services or product. Due to the fact that this is true there is no pressure, just the emotional connections connected with the watching. As soon as the video is over the viewer will think of others that would benefit from seeing this feel excellent inspirational video.
The soft sell of the video is actually making it possible for an extraordinary variety of prospective buyers to visit the website and find motivation.
Even if they have no interest in purchasing the item they will likely keep the link convenient to share with others over the long-lasting and I'm quite certain there will be a few of those that find the motivational material a strong enough factor to make a purchase.
What's more is that the video is basically classic. Completion product could alter from time to time, however the video stays the foundation of the marketing plan. And due to the fact that many will forward a link to organization associates, friends and family completion result is a positive experience even after the viewer understand there is a no-obligation set of items that can be acquired following the viewing.
This is a fantastic example of providing more than you have to, and by doing so you wind up with enhanced traffic and a greater conversion rate.
I believe part of the problem with the majority of sales videos is that they frequently reproduce wonder about from the beginning. The majority of people see the sales pitch and watch for the angle they understand is coming. This secondary kind of marketing technique takes them off guard it is an easy straightforward story that ends up being true, psychological, motivating and inspiring. And that story ties really particularly into the item being sold, but in the end the video bases on its own benefit.