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There is a lot of debate surrounding the advantages and disadvantages of long-form content over short-form content. But in general, proponents of long-form content argue that it is more engaging and easier to read. They also claim that it produces higher engagement rates and leads to better conversion rates because people are more likely to stay on a page longer than with shorter pieces.
There are also detractors of long-form writing who say that it can be difficult for readers to follow along, and that its complexity can turn off some potential customers.
So, which side do you believe? Is long-form storytelling the way forward for web content? Or are short stories (and tweets!) just fine by you?
There is no easy answer when it comes to whether long-form content or short-form content is better. It really depends on the type of content and the users who will be reading it.
If the goal is to create a marketing piece that will attract people's attention, then long-form storytelling may be more effective. It can be easier for readers to follow along, and its complexity may lead them to stay on the page longer, which leads to higher engagement rates.
If the goal is simply to get people interested in a product or service, shorter pieces might work just as well. In this case, it's important to make sure the content is easy to read and doesn't require a lot of effort on the reader's part in order to understand it. Ultimately, the answer to this question is something that will vary depending on the situation. However, it's always a good idea to experiment with different types of content in order to see what works best for your audience and website.
Image sources:
https://elearningindustry.com/wp-content/uploads/2022/05/Why-is-Long-Form-Content-Essential-for-your-Marketing-Strategy.png
https://www.blogbrandz.com/tips/wp-content/uploads/2016/10/Short-Form-Content-Vs-Long-Form-Content.jpg
