You may be wondering why website design is so important when you consider rebuilding your website. What effect does it have on your audience and business?
Let’s look at the reasons why web design is important.
It makes a good first impression
Your audience's first impression of your company is formed when they visit your website. They will assess your company in a matter of seconds. You want to make a positive impression on your audience in the initial few seconds.
Your audience will have a poor perception of your company if your website is ugly or outdated. They will be turned off by your website since it does not entice them. You'll lose out on leads since they'll go to a competitor's page instead of yours. The way your audience perceives your brand is influenced by web design. The first impression you make on them will determine whether they stay on your page and learn about your business or leave and go to a competitor's.
A decent site design keeps visitors on your page longer.
It will help you with your search engine optimization (SEO) campaign
Many web design features and practices have an impact on how you publish material on your website, which has an impact on how search engine spiders scan and index it.
You can't afford to make a mistake here. You'll be fighting an uphill battle for exposure from the outset if your on-page SEO fundamentals aren't up to par. Aside from how your website's content is produced, certain web design features might have a direct impact on SEO. If you're unfamiliar with how web design works, it can be difficult to grasp, but to put it simply, your code must be SEO-friendly.
Working with a web design agency that knows what they're doing is the best way to assure good web design practices (and subsequent search engine visibility).
It creates a positive image of customer service
By glancing at your website, people can get a sense of how you will treat them. Your design gives them an idea of how you see your target market. If you don't put any work into the design of your website, your audience will assume that you won't put any effort into assisting them.
Your website functions in the same way as a customer support person would. Your viewers will feel more welcome on your page if your website is bright, modern, and appealing. You'll give the impression that you're friendly and receptive to new visitors to your website.
On the other hand, an out-of-date and ugly website gives the impression that your company is cold and distant. People are hesitant to patronize a company that does not regard them enough to produce a positive first impression.
Consider your website design to be the digital face of your company.
Wouldn't you want a friendly face to meet them and make them feel welcome if they went into your actual location? The equivalent of a friendly face greeting your new visitors is an updated and modern site design.
It establishes credibility with your target audience
People are wary of websites that are badly designed. They will not trust your site if it has a terrible appearance or if the information appears to be outdated. Because you don't have an updated web design, they might think your site is unsavory or nefarious.
Consider a customer who wants to place a large order with a manufacturing company. They're investing a lot of money, so if your manufacturing website design doesn't inspire confidence, they'll look for another company to complete their purchase.
A professional site, on the other hand, communicates to your audience that you are trustworthy. They will have faith in your company and will be willing to investigate it further.