Using video marketing to drive traffic to your website is an online marketing technique lots of small company owners and web marketers are beginning to embrace, with much success. Having a standard website only enables you to reach those people who initially discover your website. However, combining video, social networking and some easy video marketing methods can drive crowds of certified visitors to your site.
Initially, let's forget the silly videos you'll discover all over YouTube of kids running into fences and demonstrating the latest dance relocation. While that sort of video can generate hundreds of countless views, it won't bring the targeted traffic you require.
Instead, think about making a video securely targeted towards your specific niche. A property agent may make a video introducing herself and showcasing a few of her available houses for sale. A night club might make a video "commercial " with soundbites from partygoers.
A software application designer may make a video showing his most recent application.
Because Google and other search engines are starting to provide videos hosted on websites like YouTube preferential online search engine ranking, it's quite possible your video might wind up on the first page of search engine result for your targeted key phrase. This is extremely effective and not to be neglected, as this is what will make your video marketing efforts well worth the time you buy them.
Think about that YouTube itself might not have a big market of individuals searching for videos on "Oakland realty. " However if your video titled "Oakland Real Estate " made the very first page of Google search engine result (once again, due to the preferential search results page video is getting in the search engines) you 'd benefit from the numerous people who search for that term in Google seeing your video as the # 1 result and, in turn, seeing your clip.
With the favoritism videos are receiving in search results page, the concern then ends up being, "How do I move individuals from seeing my video on YouTube to really visiting my site? " This is basic. Allurement them, at the end of your marketing video. What follows are some ideas:
* Offer them something for free at your site (a consultation, a report, complimentary beverage, demo variation, MP3 download, etc)
* Poll them or inquire a concern they require visit your site to respond to. People like to offer their opinion. You can integrate with the free offer, above, by giving them the freebie upon completion of the survey or concern. This is invaluable for market research.
* Leave 'em hanging. Do not tell the entire story on your YouTube hosted video-- rather, tell them simply enough to incite interest. Then, advise them to visit your website for the total story or response.
Each of these ideas are intentionally broad can be focused forever and formed to fit your target audience.
The key here is capturing your audience while they're hot; straight after having actually viewed our video and providing a reason to advance to your website.
The truth is that if you don't, most will simply click through to another video or search result. Profit from their attention and tell them where to go and what to do next-- you'll be amazed at how many will comply!