If a company wants to communicate with a customer, email is the best way to do it.
According to Hubspot, 86% of customers want to get promotional emails from businesses they do business with at least once a month (with 15 percent preferring daily emails). Email is the most efficient way to announce a sale, discuss corporate news, or remarket to past clients.
In this post, we'll show you how to put together a solid email marketing strategy so you can enjoy the rewards and improve your email outreach to clients and prospects.
What is email marketing?
Simply described, email marketing is the practice of using email communications as part of a marketing plan to achieve certain business objectives.
Emails can be used to increase revenue, improve customer engagement (via newsletters), attract new consumers, raise brand awareness, and reward client loyalty.
Email marketing focuses on communication and awareness for existing clients and customers.
In an outreach effort, emails can be used to entice and attract potential clients.
Email marketing campaigns that are most effective can be segmented to appeal to several personas for different initiatives. One campaign can be for onboarding new consumers, while another might be for publicizing a Black Friday special.
Here are a few more email marketing campaign examples.
Email Marketing Campaigns:
Newsletters are a great way to keep your consumers informed about your company. They usually include an introduction, a description, and links to photos that inform clients about new products or services, industry news, key announcements, or any other developments in your company that you want to communicate.
These emails are usually sent to new customers once they register online, but they can also be used for sales generation, lead follow-up, or brand awareness. To further drive customer attention or action, a welcome message is generally accompanied by a unique offer.
Messages for an Anniversary or a Birthday
Customer retention and loyalty are increased as a result of this program. This form of email highlights major milestones for the brand or the consumer, and it usually comes with a special promo or discount code that they may utilize.
Special Offers for a Limited Time
This email campaign is designed to target customers who have purchased similar items or who have not finished their purchase during a deal. These mailings may also include promotional codes or discounts that are only valid for a limited time.
Emails from Carts That Have Been Abandoned
Again, sending an email about an abandoned basket can motivate customers to complete their purchases if you're in the e-commerce business. These emails could be automated notifications requesting that the buyer complete their transaction within a certain amount of time.
Email Marketing's Advantages
Encourage customers to be enthusiastic.
When it comes to increasing client interest, email marketing is really powerful.
When done correctly, a newsletter is a cost-effective, quick, and easy way to keep clients informed about (and thrilled about) new product launches or promotions.
Boost customer retention.
Email marketing allows you to communicate with customers and website visitors on a regular basis. Proven buyers also appreciate being kept informed about new products and special offers. According to studies, acquiring a new customer costs five times more than keeping an old one.
Improved customer service
When compared to social media updates, where users may miss out on announcements and instead scan through their news feeds, email marketing has a better chance of being seen. Emails may be sent to thousands of users with just a few clicks. These users are free to read whenever and whenever they want, whether online or offline.
It's easy to look after and doesn't cost a lot of money.
As previously said, email marketing is cost-effective and extremely simple to maintain.
Email marketing services like MailChimp and ActiveCampaign have made the process easier to manage, allowing for more automation and customization.
Increasing the Effectiveness of Your Content Marketing Strategy
Emails can provide a variety of business opportunities, ranging from lead generation to client involvement, regardless of the size or industry of a company.
In fact, email marketing is far more complicated and deeper than a single article can address. Other factors that influence open rate and engagement include frequency, copy, and design.