There can be benefits to using both online and offline channels simultaneously, depending on the specific situation. For some brands, it may make sense to rely more heavily on online marketing while continuing to use traditional channels such as print advertising or event sponsorship. Other brands might benefit more from leveraging all available channels in order to increase reach and engagement with their customers.
It ultimately depends on the goals of the brand and how best to achieve them across all platforms. There can be some coordination between the channels, especially if there is overlap in the audiences that they are targeting. However, it’s important to remember that each channel has its own strengths and weaknesses. It’s also important to make sure that all marketing efforts are contributing towards a cohesive plan overall. It’s important to tailor marketing efforts specifically to the needs of each brand and target audience.
Using a variety of channels in combination can be an effective way to reach customers in a more targeted manner. It depends a lot on the brand and how they use omnichannel marketing.
All in all, it’s important to keep an eye on the overall strategy and make sure that all channels are contributing towards achieving brand objectives. Yes, it's generally advisable to use both online and offline channels simultaneously in order to reach the most customers possible. However, it’s important to tailor each marketing effort specifically to the needs of the brand and target audience in order to achieve the best results. Otherwise, it’s likely that all channels will be overwhelmed and ineffective.