One of the best things about internet marketing is that it allows you to use video very effectively and generally cheaply. In fact, if you haven't embraced video advertising as part of your advanced promotional strategy yet, you're already behind. Online clients watch approximately 4 billion videos on YouTube every day, and approximately 92 percent of B2B customers use online videos to help them make purchasing decisions.
If these staggering figures aren't enough to persuade you that video advertising deserves a major role in your marketing strategy, consider the following eight additional key benefits of video advertising.
1. Deals are enhanced with the use of video advertisements.
In any case, don't take our word for it. According to eBay and Amazon, adding a video to an item's description can boost sales by up to 35 percent.
How-to films, instructional advice, and testimonials from past customers are all examples of video advertisements.
The ideal type of video for your business will depend on a number of factors, including the type of product or service you're offering and who your target audience is.
2. It is possible to share records.
People are bound to share your film via web-based entertainment if they find it interesting or engaging—even if they don't buy the goods. This not only increases the visibility of your item or business, but it also improves your SEO and may attract additional customers to your listing.
3. For portable clients, video is a good option.
The number of people who shop on the internet using their mobile phones continues to rise. Cell phones, in fact, outperformed PCs as the most often used device for internet transactions in 2016. [ii] This is good news for those who are currently using video in advanced advertising, because studies show that 88 percent of short films are watched on cell phones.
4. Video is an extremely effective tool for teaching and educating potential clients.
Video is an excellent way to introduce a new or unique item or service to your customers. Rather than long explanations or even photographs of your options that may require some investment to survey, offering them a brief video to actually understand the item and its benefits is an incredible method for making yourself clear.
5. Video is an excellent SEO tool.
Adding video to your webpage is one way to help improve your site's web crawler position. For example, Google and Bing, for example, are currently incorporating video into their computations for Web search tools. That means that incorporating video into your website may result in improved rankings in web search engines.
6. Video provides you access to a lot of information in a short amount of time.
Online shoppers need to gather information quickly, and video allows them to do just that.
With video, you can communicate a lot more in a much shorter amount of time than you could with words. Furthermore, because video allows you to use both sight and sound, it helps you connect more faculties and increase your narrating abilities. Think about using video to convey your company's narrative, explain how your product or service may help your clients, or even publish testimonials. Simply determine how you want to interact with your audience.
7. There is a video that shows how accessible layouts can be tailored to fit any budget.
Professional video creation companies are available to help you make smooth, powerful recordings, but if this is out of your price range right now, there are a plethora of applications and reasonable programming to help you make your own creations using a simple camera or even your cell phone. Additionally, starting a YouTube channel or posting a Facebook live video will not cost you anything.
As your company grows, you will undoubtedly need to invest more money in professional video services. However, one positive aspect of online video is that it is accessible to almost everyone.
8. There are numerous free examination devices accessible.
Facebook and YouTube, for example, provide built-in analysis tools that let you monitor how well your video material is performing. These tools let you track things like the number of views, preferences, offers, and conversations. You may then use this data to help you plan future marketing initiatives, including, unexpectedly, more attractive video advertising.
If these arguments aren't enough to persuade you to start video advertising now, consider this: your rivals are already doing it.