Given that these experts are super busy serving customers, very few (from what we have seen in our research) are using interactive videos to connect with and engage new and existing customers. Home service providers can use interactive videos on their websites to get more customers to ask for an estimate. Interactive videos are a type of video content that allows viewers to engage with the content in various ways, such as clicking on hotspots, answering questions, and making choices.
Here are some ways home service providers can use interactive videos to encourage viewers to ask for an estimate:
Provide detailed information about services: Home service providers can use interactive videos to provide detailed information about their services. For example, they can use hotspots to highlight specific features of their services or show before-and-after images of previous projects.
Showcase customer testimonials: Interactive videos can be used to showcase customer testimonials. By using interactive features, such as clickable testimonials or interactive case studies, home service providers can demonstrate the effectiveness of their services and increase the likelihood of viewers requesting an estimate.
Provide an estimate tool: Home service providers can use interactive videos to provide an estimate tool that allows viewers to input information about their project and receive an estimate in real time. This can help increase the number of leads generated through the website and streamline the estimation process.
Engage viewers with interactive elements: Interactive videos can be used to engage viewers and encourage them to take action. For example, home service providers can include interactive elements, such as quizzes, surveys, and polls, to encourage viewers to interact with the content and provide valuable feedback.
Overall, interactive videos can be a powerful tool for home service providers looking to increase leads and encourage viewers to ask for an estimate. By providing detailed information, showcasing customer testimonials, providing an estimate tool, and engaging viewers with interactive elements, home service providers can increase engagement, generate more leads, and ultimately drive more sales.