HVAC repair is not cheap. The prospect of writing a check for a large expense might be daunting for many homeowners. It is your obligation as a respected contractor to discover and assuage such anxieties before your future consumers begin to mistrust your ability.
Knowing what homeowners' anxieties are—and how to address them—should be a regular component of your contractor marketing strategy.
Here are a few strategies to spot (and eliminate) homeowners' reservations:
First, there's the fear of shoddy workmanship.
Paying someone to fix something that is still wrong when they leave is infuriating.
One of the most common anxieties of homeowners is that unless you've already proven yourself to them through several previous conversations, they'll assume you're one of "them."
To overcome this apprehension, highlight your clients' testimonies. Have a number of references on hand at all times so that potential clients can call and inquire about their experiences.
The second is deception.
Many unpleasant folks are looking to make a fast, undeserved buck off the backs of industrious homeowners, which is a terrible reality in today's environment.
Include your credentials and accreditations in your contractor marketing collateral to help alleviate this worry. Any industry involvement and ratings from organizations such as the Better Business Bureau should be prominently displayed on your website (BBB).
Last but not least, is running out of time and money.
Many homeowners are concerned that contractors' projects may take longer than expected, eroding their finances.
To combat this fear, make communication with your clients a priority. Your service technicians will bear some of this duty, so make the correct hires to guarantee that your company is well represented.
Contractor marketing doesn’t come with a one-size-fits-all plan. Through great strategies, you can turn fears into triumphs and bolster outstanding, long-standing relationships.