Website traffic is important in video marketing. Using video marketing to drive traffic to your web site is an internet marketing technique many small business owners and web online marketers are starting to accept, with much success. Having a standard website only enables you to reach those individuals who initially discover your site. However, integrating video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
First, let's forget the ridiculous videos you'll find all over YouTube of kids facing fences and demonstrating the most recent dance relocation. While that kind of video can generate numerous thousands of views, it will not bring the targeted traffic you need.
Rather, think about making a video securely targeted towards your niche. A real estate agent may make a video introducing herself and showcasing a few of her available homes for sale. A night club may make a video "business " with soundbites from partygoers.
A software application developer might make a video showing his most current application.
Since Google and other online search engine are starting to offer videos hosted on websites like YouTube preferential search engine ranking, it's quite possible your video could wind up on the first page of search results page for your targeted keyphrase. This is exceptionally powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.
Think about that YouTube itself might not have a substantial market of people trying to find videos on "Oakland property. " However if your video entitled "Oakland Real Estate " made the very first page of Google search engine result (once again, due to the preferential search results page video is getting in the online search engine) you 'd take advantage of the numerous individuals who look for that term in Google seeing your video as the # 1 result and, in turn, viewing your clip.
With the favoritism videos are getting in search engine result, the question then ends up being, "How do I move individuals from enjoying my video on YouTube to really visiting my website? " This is easy. Allurement them, at the end of your marketing video. What follows are some ideas:
* Offer them something totally free at your site (an assessment, a report, totally free beverage, demo version, MP3 download, and so on)
* Poll them or ask a question they need visit your site to address. People enjoy to give their opinion. You can combine with the totally free offer, above, by giving them the giveaway upon conclusion of the poll or question. This is important for marketing research.
* Leave 'em hanging. Don't inform the entire story on your YouTube hosted video-- rather, inform them simply enough to incite curiosity. Then, advise them to visit your website for the complete story or answer.
Each of these ideas are purposefully broad can be focused indefinitely and molded to fit your target market.
The key here is capturing your audience while they're hot; straight after having actually viewed our video and providing a reason to continue to your website. The truth is that if you don't, most will merely click through to another video or search results page. Profit from their attention and tell them where to go and what to do next-- you'll be amazed at how many will comply!
Even if you're no Spieldberg (I understand I'm not) you can produce traffic drawing videos with these basic methods.