Talking about websites, there are a bunch of websites we can check online. The question is, are they worth looking for? Check out the typical mistakes in web design people often make.
Huge Mistake # 1: Creating a Website with Flash-- Did you know in a current research study, leading internet online marketers found that having a site produced with Flash, in fact reduced the action from prospects and clients by as much as 370 percent?
Here's why: Your potential customers and consumers are most likely visiting your website utilizing all kinds of different computers, connection speeds and internet configuration settings ...
What might look great to one visitor may not even appear for another! You could really quickly have shelled out hundreds and even thousands of dollars to have actually a site developed using the Flash innovation, only to find out that a few of your visitors will never see it! (Not to point out the loading times can trigger your visitor to close your site, never to return again.)
Huge Mistake # 2: The "Internet Catalog" Approach-- You see this everywhere. Excellent, truthful and hardworking business owners and ladies get online to offer their product and services, and have actually a site created for them that contains a link to practically whatever they use on one page. Their thinking goes along the lines of, "... well, I don't wish to leave anybody out. If they come to my website, I want to make certain I have what they're looking for ..."-- This method of thinking might not be further from the truth.
Here's why: There's an ancient guideline that returns to the very start of direct-marketing on the internet, taught by the wealthiest, most famous and well-respected web online marketers of perpetuity ...
"When you provide your prospects too many options, they end up being baffled and aren't sure what to do next.
Confused people never ever buy anything."
Big Mistake # 3: Optimizing Your Sales Site for the Search Engines-- You'll see this taught in almost every "internet marketing" course, manual or eBook out there ... "You must enhance every page of your site for the online search engine!"-- In fact, this incorrect teaching is accepted as 'gospel reality' so often that many web designers will provide to do this for you at no, or little additional expense ...
What they don't understand is that certain words and expressions need to be either re-worded (to make it "keyword rich") or gotten totally, simply to be looked upon extremely by the mighty online search engine-- and this could eliminate your sales, actually over night.
Here's why: When you or an employed web designer enhance your sales page (i.e. any websites designed to offer your products and services) to get a higher listing in the online search engine, you're going to have to compromise the pulling-power of your sales copy (i.e.
written sales product) simply to get those higher listings. Sure, this can bring you more traffic-- but what excellent is all the traffic in the world, if your visitors get to your site and aren't obliged enough to read why they should buy your item?
For several years, it has been taught that you ought to always search for a "balance" of SEO (Search-Engine-Optimization) blended with marketing copy created to sell your services and products ...
Wrong Again!-- The fact is that you should never enhance your sales page for the Search Engines. Rather, you must create small "entry pages" for each keyword related to your product or service, (highly enhanced for the Search Engines) and have them connect to your primary sales website! (We can reveal you precisely how to do this quickly and quickly and get * huge * targeted traffic from the Search Engines - without ever * touching * your sales website!)
Substantial Mistake # 4: Having a "Graphics-Based" Website-- Sure, graphics can certainly help us to imagine a particular scenario or circumstance, product or service ...
But did you understand that having a graphically-driven site can actually sidetrack your visitor away from your sales message?
After all, your sales message (or "web copy") is The # -1 crucial factor in a site that generates income. If your visitors are paying more attention to your "professional graphics" than your sales message ... you've just lost another sale.
Here's why: You've got around seven seconds from the time your visitor arrives at your website, to the time they choose whether to purchase your item, get more info or leave. If you've got a graphically-intensive website, your site will probably still be packing past your seven-second time limit.
That's a "customer-killer" in and of itself - however, the genuine factor lies within the reality that the larger, brighter and more beautiful your graphics are, the more they will sidetrack your visitor from your sales message.
And if your visitor is sidetracked even for one 2nd, it might mean the difference in between getting a sale, and losing a customer.
Huge Mistake # 5: Designing a Website with Zero Marketing Experience-- Most web designers have no idea how to earn money on the web, with anything other than their design services. It's not their fault - they just have no or really little marketing and sales experience. After all, they're simply site designers ...
However, having your website created by someone with Zero web marketing experience is like purchasing a street-car without an engine ... it will not go anywhere, and it'll just lose your time and money!
For aid on website style please check out www.onlinewebconsultants.com